GeoSoftware

Company Branding & Graphic Design Portfolio

Following a carve-out from a prominent SaaS industry leader, GeoSoftware needed a revitalized brand identity. Open Path collaborated closely with their team to create fresh assets that resonate with their passion and drive in the oil and gas industry.

After spending quality time with the GeoSoftware team and deeply understanding their needs and vision, Open Path dove into the branding process. Geosoftware specifically wanted this to be a collaborative effort involving their entire team.

We presented several design options, including distinctive logos and a vibrant color palette, and the GeoSoftware team selected from options that they felt demonstrated their global expertise and ambition.

The Details

Given GeoSoftware's expertise in cutting-edge geophysical, petrophysical, and modeling software services, we integrated natural lines and references to the Earth's geological layers as foundational elements in their branding.

Drawing inspiration from GeoSoftware's intricate subsurface maps, we infused clean, contemporary lines and vibrant hues as the optimal choice for fashioning a unified brand identity.

GeoSoftware was thrilled to have a color pallet that pairs well with their software, and appreciated how this modern aesthetic not only elevated their image but also distinguished them prominently from their competition.

We implemented new branding across these assets: