3 min read
Chris Thornton: October 27, 2020
Have you been tasked with transforming your company? Whether a new acquisition or an existing company looking to regain market leadership, the...
2 min read
Chris Thornton: October 1, 2020
When COVID-19 hit the United States, the entire economy essentially shut down. During these months of adjusting to a viral threat, successful...
3 min read
Chris Thornton: September 17, 2020
Does it ever feel like your marketing, sales and service teams are competing against each other rather than working together? Does your sales team...
4 min read
Open Path: July 8, 2019
It's hard to see where you're going when you're only focused on short-term priorities and tasks. That's why creating the right growth framework for...
3 min read
Open Path: June 24, 2019
Developing A Strategic Digital Marketing Strategy It's common practice in today's society for people to solve problems or questions with a quick...
2 min read
Chris Thornton: May 5, 2017
I was meeting with a new client recently. The question I asked was, “What % of your B2B leads converted into sales for your company?”
2 min read
Chris Thornton: March 28, 2017
We all know what a bad sales lead feels like after 20 seconds of conversation.
2 min read
Chris Thornton: January 31, 2017
In digital marketing services, the goal is to always be tracking, analyzing, and refining the B2B marketing strategy in place.
2 min read
Chris Thornton: January 24, 2017
B2B customer satisfaction sits at the core of key concepts in B2B marketing, and yet many marketers still don’t give it enough attention.
3 min read
Chris Thornton: January 10, 2017
Many manufacturing companies find that bringing on an experienced manufacturers' representative can stimulate sales rapidly in a new territory.
2 min read
Amanda Thornton: December 20, 2016
It’s easy to read a few marketing articles and understand that content targeting has quickly become dominant as the digital marketing service of...
2 min read
Chris Thornton: November 29, 2016
Whether your business is just starting out or you've been running it for years, traditional marketing can become expensive, quickly.
