2 min read
Open Path: May 10, 2023
As a B2B sales team, you face two major challenges: identifying new sales leads and finding the most effective way to engage with them. But relying...
2 min read
Amanda Thornton: May 9, 2023
As customers become better informed and more attentive to the products they buy and who they buy them from, customer engagement becomes increasingly...
2 min read
Chris Thornton: May 8, 2023
Historically, B2B companies have focused primarily on marketing their products through manufacturer’s reps and dealers. In recent years, however,...
1 min read
Chris Thornton: April 30, 2023
As a co-founder of Open Path Digital, I enjoy fascinating conversations with business owners and C-level marketing/sales professionals. Almost...
2 min read
Chris Thornton: April 22, 2023
If you're running a business, you know that generating revenue is your company's primary goal. And as your company has grown, you may have noticed...
3 min read
Nancy Kirchoff: April 18, 2023
Could hiring a Fractional CMO be your next best move? Successful small and mid-size enterprises (SMEs) often look for ways to take their businesses...
3 min read
Molly Clark: March 22, 2022
Creating a B2B brand strategy isn’t easy. With so many products and customers, you may find it difficult to ensure that your product messaging is...
3 min read
Luke Donahue: August 11, 2021
In the 2000 film The Patriot, Mel Gibson’s character, Benjamin Martin, teaches his sons how to properly aim a rifle. As the boys ready their targets,...
5 min read
Open Path: April 8, 2021
The COVID-19 pandemic has forced all of us in the marketing world to rethink how we build relationships with our customers and acquire new leads....
4 min read
Open Path: February 14, 2021
So, you’ve got a great website and what you believe to be useful content for visitors to interact with. You’ve noticed website traffic is up, but...
2 min read
Luke Donahue: January 19, 2021
During the Summer of 2020, Google trends reported some seemingly bizarre results. Take, for example, the search term “sourdough.” In February, the...
14 min read
Open Path: December 21, 2020
You’re likely reading this because your B2B company’s sales and marketing efforts simply aren't working as well as they used to. That, or you’ve...
