2 min read
Chris Thornton: May 5, 2017
I was meeting with a new client recently. The question I asked was, “What % of your B2B leads converted into sales for your company?”
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2 min read
Chris Thornton: March 28, 2017
We all know what a bad sales lead feels like after 20 seconds of conversation.
2 min read
Chris Thornton: January 31, 2017
In digital marketing services, the goal is to always be tracking, analyzing, and refining the B2B marketing strategy in place.
2 min read
Chris Thornton: January 24, 2017
B2B customer satisfaction sits at the core of key concepts in B2B marketing, and yet many marketers still don’t give it enough attention.
3 min read
Chris Thornton: January 10, 2017
Many manufacturing companies find that bringing on an experienced manufacturers' representative can stimulate sales rapidly in a new territory.
2 min read
Amanda Thornton: December 20, 2016
It’s easy to read a few marketing articles and understand that content targeting has quickly become dominant as the digital marketing service of...
2 min read
David Hardwick: December 6, 2016
Inside most people's head is a giant question labeled, "WIIFM?"
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Chris Thornton: November 29, 2016
Whether your business is just starting out or you've been running it for years, traditional marketing can become expensive, quickly.
2 min read
Chris Thornton: November 15, 2016
Today’s world may seem smaller than ever, but from the perspective of global web design, the culture gap is still quite large.
2 min read
Amanda Thornton: November 8, 2016
Here at Open Path Digital, we could talk about the benefits of B2B marketing strategies, digital marketing services, and effective B2B website design...
2 min read
Chris Thornton: November 1, 2016
Let’s take a step away from being a business owner or manager for a second, and think about purchasing decisions from your perspective as a consumer.
2 min read
Amanda Thornton: October 18, 2016
When you're launching your campaign, it's only natural to have high hopes.
