3 min read
Chris Thornton: October 27, 2020
Have you been tasked with transforming your company? Whether a new acquisition or an existing company looking to regain market leadership, the insight you gain from this article will be a game-changer. The positive news is, your quest for business...
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2 min read
Chris Thornton: October 1, 2020
When COVID-19 hit the United States, the entire economy essentially shut down. During these months of adjusting to a viral threat, successful...
3 min read
Chris Thornton: September 17, 2020
Does it ever feel like your marketing, sales and service teams are competing against each other rather than working together? Does your sales team...
2 min read
Chris Thornton: May 5, 2017
I was meeting with a new client recently. The question I asked was, “What % of your B2B leads converted into sales for your company?”
2 min read
Chris Thornton: March 28, 2017
We all know what a bad sales lead feels like after 20 seconds of conversation.
2 min read
Chris Thornton: January 31, 2017
In digital marketing services, the goal is to always be tracking, analyzing, and refining the B2B marketing strategy in place.
2 min read
Chris Thornton: January 24, 2017
B2B customer satisfaction sits at the core of key concepts in B2B marketing, and yet many marketers still don’t give it enough attention.
3 min read
Chris Thornton: January 10, 2017
Many manufacturing companies find that bringing on an experienced manufacturers' representative can stimulate sales rapidly in a new territory.
2 min read
Chris Thornton: November 29, 2016
Whether your business is just starting out or you've been running it for years, traditional marketing can become expensive, quickly.
2 min read
Chris Thornton: November 15, 2016
Today’s world may seem smaller than ever, but from the perspective of global web design, the culture gap is still quite large.
2 min read
Chris Thornton: November 1, 2016
Let’s take a step away from being a business owner or manager for a second, and think about purchasing decisions from your perspective as a consumer.
2 min read
Chris Thornton: September 27, 2016
Communicating how your product is the best choice for customers is possible.
